PROFILE


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BILLY & BOO IS A MELBOURNE BASED CLOTHING LABEL DESIGNED BY BELINDA LAPENTA. BELINDA HAS HAD LIFE LONG PASSION FOR SEWING AND DRAWING. SHE GREW UP AROUND HER GRANDMOTHER, WHO WAS A DRESSMAKER, AND TAUGHT HER THE BASICS OF SEWING FROM A YOUNG AGE.

IT WAS A PASSION SHE GREW UP ENJOYING AND PERUSING. FROM STUDYING TEXTILES/DESIGN & TECHNOLOGY THROUGHOUT HIGH SCHOOL, BELINDA THEN CARRIED ON TO STUDY HER BACHELOR OF APPLIED SCIENCE(FASHION DESIGN) AT RMIT UNIVERSITY IN MELBOURNE, AUSTRALIA. IN APRIL OF 2014 BELINDA DECIDED TO PUT HER SKILLS TO USE AND DEVELOPED THE CLOTHING LABEL BILLY & BOO.

BILLY & BOO IS A CONTEMPORARY READY TO WEAR LABEL TARGETED AT YOUNG WOMEN BETWEEN 18-25 YEARS OLD. THE BILLY & BOO LABEL IS WORN BY WOMEN WHO ARE CONFIDENT, BRIGHT AND SPONTANEOUS. BILLY & BOO’S DESIGN AESTHETIC FOCUSES ON CLASSIC CONTEMPORARY DESIGNS THAT SHOW SIMPLICITY, BUT CONCLUDE TO A STAND OUT PIECE. THE DESIGNS WITHIN THE COLLECTION SHOW EXPLORATION IN CLEAN CUT LINES, AN EDGE AND A QUIRKY TWIST. THE BILLY & BOO COLLECTION IS FILLED WITH PIECES THAT ARE MULTI FUNCTIONAL IN MANY WAYS, TRANS-SEASONAL, PRACTICAL AND VERSATILE. THE COLLECTION IS COMPLIMENTED BY STRIKING COLOURS IN BEAUTIFUL KNIT AND WOVEN FABRICS.

SINCE THE LAUNCH OF BILLY & BOO IN 2014, BILLY & BOO HAD THE AMAZING OPPORTUNITY TO BE ASKED TO SHOWCASE THEIR AUTUMN/WINTER 2015 COLLECTION AT THE VIRGIN AUSTRALIA FASHION FESTIVAL (VAMFF). THIS WAS A HUGE ACHIEVEMENT FOR THE LABEL AND GAINED A LOT OF POSITIVE EXPOSURE. THE LABEL HAS ALSO HAD THE OPPORTUNITY IN SHOW CASING AT EVENTS SUCH AS: FASHION PARADES & FASHION EXHIBITIONS AROUND MELBOURNE. ALONG SIDE THIS BILLY & BOO HAS NOW BEEN WORN BY FAMOUS CELEBRITIES AND BLOGGERS WITHIN AUSTRALIA AND INTERNATIONALLY.

IT HAS BEEN BELINDA’S LIFE LONG DREAM TO HAVE HER OWN CLOTHING LABEL. IT IS SOMETHING SHE HAS WORKED PASSIONATELY TOWARDS. BELINDA’S PASSION FOR BILLY & BOO REFLECTS THROUGHOUT EACH AND EVERY PIECE WITHIN THE COLLECTION.